So Shea moisture has joined the ad fails of 2017. I am beginning to think these ads trolling on black issues are being done on purpose for attention, and I will tell why.
I am not in the marketing world but I know FOR A FACT that before an ad is publicized it goes through many channels before a ‘go ahead’ is given. People work on ads for months if not years. No one just wakes up and publicize something for businesses, especially big ones like Shea moisture. So it is hard for me to believe that these companies didn’t know the consequences for publicizing these commercials.
Shea moisture is an all natural hair and beauty company. They specialize in natural hair products that are full of vitamins, good oils, and right nutrients for any hair issues someone may have. From dry hair, to damaged hair, they have products to cater to every natural hair person.
Shea moisture gained its success, yes, its success by catering to black women who have joined the natural hair movement in the last 10 years or so. Many black women decided and are still deciding to go natural because they are finally understanding that the hair that grow out of their scalp is also pretty. Black women, have single handedly helped Shea moisture grow to what it is today only to be tossed to the side. There isn’t a natural hair video favorites on YouTube that Shea moisture isn’t mentioned.
Then comes this commercial
I am ALL about inclusion, but inclusion SHOULD look like inclusion. This commercial literally tosses the black woman out and tells her, “there is no room for you here.” Which is problematic because black women have felt this way for a very long time. Left out, forgotten, someone who doesn’t deserve recognition, someone who is invisible.
I think it hurts more when it comes from people who you know KNOW BETTER. But for profit or whatever the reason, felt that they should erase that knowledge. Do I think it’s a good business move, by all means yes. Shea moisture being moved from the “ethnic” section to the “hair care” aisle will do WONDERS for their business and their pockets.
It is just heartbreaking that these women will pick money over their daughters, sisters and mothers.
Link to Shea moisture commercial ———> VIDEO
What do you think?